$30 to $12,000,000

Planet Ballroom®—my extraordinary art and entertainment empire—reigned supreme from 2006 to 2017. It grew from a $30 backroom closet startup to a sixteen location luxury dance hall franchise system that spanned six states, employed over 50 professionals, and surpassed $12M revenue; and I accomplished all of this in just ten years, without startup capital, without funding or investors, and without taking on any debt.

INNOVATOR & PRODUCER

Through dozens of innovative ideas, I disrupted my dated industry and created an entirely unique experience. Our company culture was captivating and contagious. Customers became raving fans and cast members turned into loyal brand ambassadors.

COACH & TRAINER

As an expert-level coach, I personally trained and/or created the teaching systems to train over one hundred professional artist/instructors and thousands of students—some of who are showcased in these videos.

MARKETING & GROWTH EXPERT

I created an aesthetically beautiful brand and personally designed and oversaw the construction and startup of sixteen gorgeous franchise facilities, most of which hit their breakeven point in under three months thanks to my highly-effective marketing engine. I also directed and hosted dozens of large-scale performances and productions, many of which generated six-figure revenue in one day.

SALES VISIONARY

The extreme sales process I created and implemented allowed my team of inexperienced artists to sell over $12M in luxury services. My method eliminated fear, friction, rejection, and objections; and the numbers validated its effectiveness. Our average sale price was $420, which equated to over 28,000 sales transactions, all conducted by art-minded individuals with little to no sales experience!

TECHNOLOGY PIONEER

In 2011, I hired a team of developers and created a software application that was years ahead of its time. Along with our concierge call center, it systemized nearly every aspect of my company's operations—from training to scheduling to sales—and provided numerous innovative features to encourage high levels of customer engagement.

REAL ESTATE INVESTOR

During the economic crisis of 2009, my company acquired $1.3M in distressed commercial real estate assets, which included two historic properties that required extensive renovations. After holding these rental assets for about seven years—collecting over $20,000 in monthly rental income—they were sold in 2017 for over $2.5M combined.