The documented build of Planet Ballroom®

THE BLUEPRINT FOR SUCCESS

Planet Ballroom® didn’t start as a concept—it started in a back room with $30 and a decision to build something different. What followed over the next decade wasn’t linear growth, but a series of calculated moves—each one shaping what would eventually become a multi-million-dollar national franchise.

Foundation

From 2006 to 2017, I built Planet Ballroom® into an eight-figure luxury dance franchise spanning six states and employing over 50 professionals—without outside capital, debt, or investors.

The early focus wasn’t scale. It was structure—developing a company culture, refining service standards, and building systems that could hold under pressure.

Differentiation

In an industry that hadn’t meaningfully evolved, I positioned Planet Ballroom® as something entirely different—combining high-end service with large-scale production.

We didn’t just teach dance. We created experiences.

Systems & Scale

I developed internal training systems that prepared hundreds of professionals and built a proprietary marketing engine that allowed new locations to break even in under three months.

At scale, the company was closing over 10,000 transactions per year, with memberships ranging from $250 to $1,200 per month.

Behind the scenes, I also designed an in-house software platform to streamline operations—years ahead of what most competitors were using at the time.

Expansion Beyond the Business

During the 2009 recession, I expanded into commercial real estate—acquiring and restoring distressed properties and transforming them into flagship dance and event venues.

These assets were later sold for over $2.5M, while generating consistent monthly income throughout their operation.

Exit

After a decade of sustained growth—including multiple years of double- and triple-digit expansion—I exited Planet Ballroom® through a seven-figure sale.

THE LEGACY LIVES ON

What started as a revolutionary brand became the ultimate business story. Now reborn through Lemonade Maker®, we’ve transformed real-world success—into the tools, strategies, and mentorship today’s entrepreneurs need to build empires of their own!

Planet Ballroom® wasn’t just a business—it was a proving ground. Every breakthrough, every challenge, every near-disaster taught me lessons I couldn’t find in any business book. That’s how Lemonade Maker® was born.